The CEO of WRSX Has Asked You to Write a Short Educational Piece That Essay

The CEO of WRSX Has Asked You to Write a Short Educational Piece That pass on Be Given to the Board Of Directors - Essay ExampleThey operate in United States, Europe as well as in Asia pacific. In a survey conducted on the marketing communications and denote industry the score of the bon ton was below median(a). Though the customer retention and forceion might of the party is pretty good, but in other areas of business the performance of the ships company is not attractive for the investors. This authorship is an attempt to analyze the reasons of underperforming of the shares of WRSX group and recommend about the changes that may be undertaken by the company anxiety to gain more market shares. The researcher get out conduct internal analysis of the company and line the benefits of internal analysis to the board of directors of the company. Internal Analysis For conducting the internal analysis of the company the researcher will uptake the SWOT analysis tool and the resou rce based view analysis (Snell and Bohlander, 2012, pp.53-54). Resource base View The resource based view analysis of a company is conducted to analyze the resources available to the company which bunghole be profitable when it is used strategically. For analyzing this, VRIN framework has been made by the researchers. This framework identifies the valuable, rare, in-imitable and non substitutable resources of the company (helfat, 2007, p.45). For the resource based view analysis the VRIO framework is used to identify the valuable resources and utilized them at their best (Peng, 2008, p.71). The analysis of WRSX using the VRIN framework is as follows. Valuable The valuable asset of the company is the capability of the team to perform locally. They understand the local customer needs more. Rare The capability of the company to attract the customers and retain them is the best in the concerned industry (Sanchez, 2008, p.34). This capability will provide them above average return if t hey use the resources strategically. In-imitable There are no such in-imitable resources of the company. Other companies in the industry can imitate these resources available to them (McKinney, 2008, p.2). As the advertising and marketing communications is a fast moving industry, so there is enough chance for the company management to develop such resources. Non-Substitutable The non-substitutable nature of the asset of a company means that the company owns such asset that cannot be imitated by the competitors by any means, and pull together the customer needs (Carter, Clegg and Kornberger, 2011, p.87). WRSX doesnt have such assets which can be substituted by whatever other asset. Though the company has some valuable resources but they are not using those strategically at present. SWOT Analysis The SWOT analysis of the company is a popular tool for the analysts as it describes the strength, weakness, opportunities and threat of the company (Handlechner, 2008, p.10). Using this too l the management of the company can improve in the areas of their weaknesses, use the opportunities and can take effective steps for facing the threats for the company (Mello, 2003, p.43). The SWOT analysis of the company is as follows Strength The Company prefers to provide service locally. They followed the