Mobile Computing free essay sample

Mobile Computing is the ability to connect to the internet through a variety of wireless computing devices on the go. Mobile computing provides wireless transmission to access data and information from whatever location. Mobile computing consists of three different aspects: mobile hardware, mobile communication technologies, and mobile software. Mobile computing devices include the following: laptop pc’s, tablet pc’s, PDA’s, carputers, smartphones, and other hand held devices. Installed inside of these devices are radio-signals that receive and transmit electronic data. There are different wireless network technologies that are used for mobile computing. Mobile hardware is also known as mobile devices. There is a variety of devices that allows us the convenience of mobile computing. There has been a few ways of mobile computing that has been introduced since the 1990’s. Carputers are normally installed in police cars. They are known as mobile data terminals. PDA or Personal Data assistants, which happen to be one of the devices introduced in the 1990’s. We will write a custom essay sample on Mobile Computing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They are personal organizers that, connects to the internet. PDA’s was one of the first mobile computing devices. Smart phones â€Å"have more advanced computing capability and connectivity than the normal cellular phones†. Smart phones include high end phones such as: blackberry, iPhone, htc, and others. Tablets which are bigger than a cellular phone and a PDA have touch screen capabilities. Laptops/notebooks vary in size and can be used for mobile use. Mobile Computing Mobile communication technologies consist of: networks, communication properties, protocols, data formats, and concrete technologies. These wireless networks include LAN, WAN, Wi-Fi, GRPS, and more. LAN refers to local area networking. It connects mobile computing devices within a particular area. WAN refers to wide area networking. It connects devices in a wider area. Wi-Fi is the most commonly used and least expensive way of accessing the internet. Anyone can access the internet through wife as long as, the wireless network is not encrypted. Encrypted meaning, you need a password to access. An alternative to Wi-Fi is cellular broadband. â€Å"Cellular broadband is a type of mobile computing technology that utilizes a cellular modem or air card to connect to cell towers for internet access. There is a Pc card or express card slot located on laptops and notebooks in which the air card fits giving you immediate access to the internet on the go. WI-FI gives wireless connection through a wireless router. GRPS or General Packet Radio Service provides fast internet connection on cell phones. Mobile software deals with requirements and characteristics of mobile applications. The requirements of mobile computing applicat ion, determines the hardware and the environment that is required to support the application. Mobile software consists of two categories: horizontal and vertical. Horizontal application includes software that provides email, web-browsing, word processing, scheduling, etc. on mobile devices. Vertical applications include software made for specific industries. Normally, specific industries such as: retail, law enforcement, medical, shipping, etc. Mobile computing comes along with both benefits and limitations. Mobile Computing There are many benefits of mobile computing. There is no confinement to a certain location. You can instantly connect with anyone, anytime, and anyplace through the internet. Students and professionals can conduct researches whenever. No longer do you have to wait until you get home to access the internet on your desktop. Also, there are a great number of entertainment options such as: games, music, movies, videos, and more. With the benefits there also come limitations. Power consumption can be a problem at times. When mobility is involved there is not a consistent source of power to rely on. Reception in certain areas can be poor; there is a possibility that there will be no signal or internet service. Some locations may not have Wi-Fi. Also, with mobile computing some devices may be smaller than the average home or work computer. Therefore, it could be a problem for some as far as, the keyboard or screens being too small. Mobile computing has become an indispensable way of life. Mobile computing provides wireless transmission to access data and information from whatever location. It can be enabled by a different combination of hardware, software, and communication technologies. There has been a high demand for mobile computing devices in the recent years. The growth in use and purchases has really sky rocketed. In 2011 the use of laptops was at 47%. The use of internet through mobile phones was at 40% and accessing the internet wirelessly was at 59%. Mobile Computing The survey showed that usage was through the use of mobile computing devices. â€Å"Mobile computing devices have enabled users to take immediate decisions and hence boost businesses†. Mobile computing has been a flow of continuous enhancement and innovation which is unprecedented in modern times.

Ancient Greek Architecture essays

Ancient Greek Architecture essays The Ancient Greeks constructed magnificent architecture. They had three main styles; Doric, Ionic, and Corinthian. Doric was the least ornate and Corinthian was the most. The majority of their architecture was done in the Doric style. Six of the Greeks more important structures are the Parthenon, Erechtheion, Herodeion, Temple of Zeus, Treasury of Athenians, and the Temple of Hephaestus. The Parthenon, a well-known and once impressive temple, sets on a hill called the Acropolis. The Acropolis became the religious center of ancient Athens, and it was on this hill that the Greeks built the Parthenon almost 2,500 years ago. They built the Parthenon to honor Athena Parthenos, the pagan goddess of Athens. Athena was the Greek goddess of wisdom and also the Warrior Maiden. The city of Athens was named in her honor. Inside the temple stood a giant gold and ivory statue of Athena. Today the Parthenon is old and crumbled but there is something about it that takes you back to the glory days of ancient Greece. The Parthenon is the biggest temple on the Acropolis and was considered a great beauty in her day. It is square shaped with 8 columns going across each end and 15 along each side. Inside, people can only imagine the once magnificent gold and ivory statue of Athena. The Parthenon had a roof of two skewed sides with a triangular space underneath each end so that carvings of gods and goddesses could be placed inside. An inner border of carvings shows a parade of Athenians including warriors, women, and priests. Ictinus and Callicrates designed the Parthenon with sculpture work done by Phidias. It is made completely of white marble and surrounded by large standing columns. The temple had two rooms inside its cella, the encased space inside the colonnade. The smaller room was dedicated to the goddess Parthenon and in due time the whole building was named aft...

Product Liability Research Paper Example | Topics and Well Written Essays - 250 words

Product Liability - Research Paper Example Since the retailers utilize raw ingredients yet they know that they are poorly regulated they should be held liable for injuries caused by use of the products. Retailers should do research before importing to ensure they only get raw materials that are well regulated (Feinman, 2006). Such a policy has negative effects to U.S businesses. The businesses experience huge losses especially if a case is filed against them, and they are supposed to compensate the affected individuals. The businesses do not receive any compensation, but are required to pay compensations thus experience huge losses. Their name is also tarnished by the defective products that circulate in the market (Feinman, 2006). The U.S retailers and Manufacturers should ensure that they carry out research about the products they are about to import. They should ensure that they are well regulated to avoid making defective products. If they are not able to carry out research on the best raw materials to import, they should give warning to consumers that the ingredients are poorly regulated. With this strategy, the businesses would face the challenge of lack of consumers for they would fear using the products with poorly regulated ingredients (Feinman,

The Quest for Power or Control Essay Example | Topics and Well Written Essays - 500 words

The Quest for Power or Control - Essay Example Conforming to the observations by these authors we are now in the formative period where there is great respect for the worker as an important stakeholder and is greatly empowered. This has motivated the worker to greater outputs and closer ties with his organization. The culture of the company has become the cornerstone of judging the governance level of the company. Performance of the company is now tied with the performance of its workers. This human capital is now considered as the prime source of competitiveness. A new wave of bonhomie has pervaded the corporate world and with the onset of globalization and multi-cultural workforce, companies are vying with each other to ensure that this normative pattern is not only maintained but enhanced. The technology was always the driver of change. New Internet-based technologies not only produced the knowledge worker but also introduced the concept of virtual offices and remote workers. Control got diluted and the operational normative pattern has been disrupted. Rationalism too has no role in the current environment as the worker is no longer bound by geography. Today output has become the sole criteria for judging performance. All other system factors like discipline, culture, work rules, and others have become worthless. Both rational and normative theories have to be replaced by a new paradigm that has emerged out of them. A new culture is being evolved with the interactive web which is a common platform being used by all stakeholders and there is free interaction between all of them, including the final consumer. The new order comprises of flexibility, adaptability, and responsiveness; the result is action-oriented produced by high-skilled workers.

Can laws influence incidence of chronic illness Essay

Can laws influence incidence of chronic illness - Essay Example Enacting laws is one of the methods that can help stop the prevalence of obesity and chronic diseases. This paper will look at the how enacting laws can help reduce the prevalence of chronic diseases and whether enacting such laws is ethical. A recent research suggests that cigarette smoking is the leading cause of preventable deaths (Meetoo, 2010). However, this is despite the various public awareness efforts and the laws that have been enacted over the years to stop this. Obesity and chronic diseases are likely to be the leading causes of preventable death in the future if proper measures are not taken to address this menace (Meetoo, 2010). The United States of America government over the years has enacted strict laws to help reduce cigarette smoking. The tobacco control act is one of such legislations whose main aims include; making tobacco products more expensive, preventing people from starting using tobacco and helping those already using tobacco products to stop. These laws have had a small effect on controlling the use of tobacco products. However, this effect cannot go unnoticed, as it has helped save many people’s lives. The government should embark on enacting laws to help reduce the prevalence of obesity and chronic diseases. In addition to raising public awareness on the issue, laws will go a long way in reducing the prevalence of chronic diseases and ensure it does not become the leading cause of preventable death. The laws should mainly target at the marketing strategies used by fast food outlets, branding and labeling of fast foods. The sale of soft drinks and fast food products around and in schools should also be prohibited. The government should also make sure that nutritious foods are subsidized to make sure they are affordable regardless of one’s economic status (Meetoo, 2010). Is it ethical to enact laws that are aimed at

The Nestle Companys Social Performance Marketing Essay

The Nestle Companys Social Performance Marketing Essay Today, Nestlà © is one of the largest world leading food and beverage companies. And it is also becoming the worlds leader in nutrition, health and wellness. Nestlà © has head quarters in Vaud, Switzerland. The categories of Nestlà ©s product lines can be listed as coffee, water, beverage, dairy, ice cream, infant nutrition, frozen foods, chocolate, and petcare. The main purpose for writing this essay is to identify and analyses Nestlà ©s social performance, as well as examine how Nestlà © affects the society and stakeholders. BODY Review the Nestlà © Companys social performance from past to now In 1860s, the founder of Nestle called Henri Nestlà © developed the worlds first infant food named Farine Lactee which help people were unable to breastfeed. He used his scientific knowledge to develop healthy and nutritional products to satisfy consumers demand. And his name was used to brand the products in a distinctive way. Henri Nestlà © was not only considered as a pioneer of nutritional food products, but also as an entrepreneur, and his principles are still followed to this day, almost150 years later. During the whole 20th century, Nestlà © Company grew accelerated and companies were acquired., especially during the 1st and 2nd World War because of the new demand for daily demand in form of government contracts. After the wars, Nestlà © never stopped its step, mergers and acquisition were the main strategy for its business. For example, in 1947 came the merger with Maggi seasonings and soups. Crosse Blackwell followed in 1960, as did Findus (1963), Libbys (1971) and Stouffers (1973). Diversification came with a shareholding in LOrà ©al in 1974. (1) Nowadays, its slogan Good Food, Good Life is known for everyone and Nestlà © is becoming one of the largest companies for food and beverage in the world. Based on the financial annual report 2009, Nestlà © Company made Sales of more than CHF107, 618M and Profit of more than CHF11, 793M. (2) Its global work force comprises roughly 290,000 employees and there is at least a local company in each of the 130 countries which can help Nestlà © to market its product. The roles and achievements for Nestlà © in society Nestle is a very human company which care about people. The company is committed to creating long-term value, not only for its shareholders, but also for all those communities around the world where market its products. Nestle is focused on three factors which are Long-term investment, transfer of technology, and training in agriculture. And the successful concept which Nestlà ©s is based on food is a local matter. For example, in the late of 1980s, Nestle Shuangcheng Ltd was established in China, and the first local production in mainland China started in 1990. Since 2000, 99% of its products sold in China were manufactured locally which equally high quality. Till now, there are more in 20 factories built in China and creates about 12,000 job opportunities for local people. From this example, we can see that Nestle contributes so much for the development of local economy. Nestlà © and its stakeholders Stakeholders are persons or groups of people who contribute to the wealth-creating activities of a corporation. Stakeholders either receive or provide benefits or bear or provide risks. (Sybille Sachs, Edwin Rà ¼hli and Isabelle Kern, 2009) (3) Due to the case of Nestle, stakeholders can be defined as shareholders, government, customers, local communities and so on. The following part is to examine how Nestle has impacted its society and stakeholders: -Shareholders Nestlà © has more than 300,000 share holders all over the world, but none of the individuals has more than 3% of its shares. Nestle is also a major shareholders for other companies, owns 26.4% of shares in LOreal company in 2004 which bought The Body Shop for $652millon. The shareholders in Nestle have the power to elect the leader or strategies for the company which can help Nestle to have a long-term competitive advantage. -government Nestle always knows how important it is to make a good relationship with each local government, and gives lots of support for the local government whom need help. According to the news on Tours, France, February 5, 2010, Nestlà © and Mexican government work together to support coffee and cocoa productivity in Mexico. (4) Mexican farmers are able to get the support for technology and social programs from Nestle to help them to produce coffee, cocoa or other agricultural products. And the crops achieve higher quality than before which lead to higher income and living standards for farmers. As the news said, more than USD 540 thousand is invested in Mexico every year to support the local agricultural sustainable development projects.   -customers From the start the Nestle, Henri Nestle had spent his whole life to create healthy and nutritional products in order to satisfy the demand for different groups of consumers. At present, the consumer at the heart of all we dois therefore a maxim that is followed with great determination throughout Nestlà ©. (5) The whole company totally depends on the consumers choices of products to Nestle in preference to its competitors products. This is why Nestle heartedly dedicated to providing the best foods to consumers and focused on meeting their needs that improve the quality of life for everyday. -local communities Creating value for society while creating value for our shareholdersà ¢Ã¢â€š ¬Ã‚ ¦. this is Nestlà ©s approach to the community and, on a wider view, to the attainment of the U.N. Millennium Development quicklinks. (6) This statement is fully explained how Nestle has impacted upon the society. Nestle has built more than 400 community projects around about 90 countries which is aim to support the most pressing needs of people , especially in developing countries. They focus on reducing poverty and hunger, setting primary education foundations in rural area, improving the health for women and children to reduce the mortality, and the reduction of pandemics like HIV/AIDS and malaria. From above examples of stakeholders for Nestlà ©, I can conclude that long-term benefits are the most important principle for Nestle. Nestle has its own way to have an efficient, consistent, and sustainable growth in the society. Is Nestle chocolate fair trading or slave trading? I think this is the main issue which people are arguing today. Ivory Coast is the worlds biggest producer of cocoa beans with over a million cocoa farms and plantations. An article from Forbes Magazine in April 2006 said: The International Labor Organization, part of the UN, estimates 284,000 child laborers work on cocoa farms, most of them in one tiny country, Ivory Coast, source of almost half the worlds cocoa. These are either involved in hazardous work, unprotected or unfree, or have been trafficked, says the ILO. (7) One good solution for this issue is Fair Trading. The purpose for Fair Trading is to ensure farmers can sell the products at a fair price and this will let their labor force is no longer combined with children or slaves. And the Fair Trading can also guarantee farmers earn an equitable income in order to live substantially. The Nestle company publicly argue against slave trading. However, in fact Nestle is continuing buying cocoa in a cheap price and refusing buy raw materials from farmers at a fair price. As one of the largest chocolate manufacturers in the world, as well as the third biggest buyer in Ivory Coast. Nestle bears the responsibility to eliminate slave and child labor from this area. Conclusion In conclusion, Nestle is not only the largest industrial company in Switzerland, but it is also the Worlds Largest Food Company. Nestle has about 150 years continuous, steady, sustainable growth which give its word to ensure provide the best food to satisfy the needs of different groups of consumers from many cultures. Its Research Development Projects offer more opportunities to anticipating consumers needs and creating solutions. Although the Slave Chocolate issue makes us a little bit disappoint to Nestle, Nestle really contributes to our local economies, personal well-beings and improves the quality of life. I believe that, Nestle will continue its long-term strategy which can provide high quality, safe and trusted food , and our life will be more nutritional, healthy and better in future.

Reader Response: Things Fall Apart

In Things Fall Apart, Okonkwo is a character whose main goal is to be as different from his father as possible. Unoka, Okonkwo’s father was a weak man, he was lazy and owed money to most people in the village. Okonkwo on the other hand, was a man of great success, he was brave and well respected. He also had a temper and was feared by many. â€Å"Okonkwo ruled his household with a heavy hand. His wives, especially the youngest, lived in perpetual fear of his fiery temper, and so did his little children†, (Things Fall Apart, 13). But why was Okonkwo like this? He believed this behaviour made him look fearless and brave in everyone’s eyes. Okonkwo’s fear of being like his father in any way, was greater than his fear to the gods, his respect for his village and everything else that surrounded him. He also believed his chi dictated his destiny and misfortune, but the misfortune was not due to his chi, but his extreme fear of not being that brave man he wants everyone to see him as, his fear of failing and being more like his father. Okonkwo believed he had a problematic chi, and blamed his misfortune on it. Whenever things went well and he had good fortune his pride was on himself, but when things went wrong he blamed it on his chi. In the next passage he wonders about his son Nwoye: â€Å"Why, he cried in his heart, should he, Okonkwo, of all people, be cursed with such a son? He saw clearly in it the finger of his personal god or Chi. For how else could he explain his great misfortune and exile and now his despicable son’s behavior? †, (Things Fall Apart, 152). But it is him and his enormous pride who ultimately dictates his destiny. When Okonkwo is informed by Ogbuefi Ezeudu, that the oracle has decreed that Ikemefuna died, he specifically tells Okonkwo not to take part in his death. But on the way to Ikemefuna’s home village, a man attacks him with his machete, and Ikemefuna runs to Okonkwo, but he doesn’t want to look like a weak man in front of others and cuts him down. Since Okonkwo did not take the advice of his elders and participated in Ikemefuna’s death he is considered a sinner in Igbo culture. He is so focused on not being looked as weak that he will rather disobey his beliefs and his tribe’s laws.

Group Behavior and Processes Essay

GROUP BEHAVIOR AND PROCESSES Group behavior and processes in this paper is about a problem with a new low income government housing development and the illegal activities that have impacted the community in making the neighborhood unsafe. The author of this paper sees not only the different illegal groups behaviors as the problem in this scenario but also the behavior group that is supposed to be in charge of this low income government housing development as the problem also. This is the processes that the author of this paper would do to resolve a lot of these problems (Peak, 2012). WHAT KINDS OF INFORMATION WOULD YOU COLLECT TO ADDRESS PROBLEMS SUCH AS DRUGS, PROSTITUTION, AND VANDALISM? First you have to use the local law enforcement agency to come into this neighborhood and having them do round the clock undercover and stakeouts. Having the local law enforcement agency identify and keep accurate records on the main problem persons in the drug, prostitution, and vandalism issues. Also have the law enforcement agency document thoroughly everyone involved in doing illegal activity at the local convenience store that is close by. Try to make active narcotic buys, prostitution buys, and finding the  perpetrators in the vandalism problem and documenting them to make cases against each and every one in this small apartment unit neighborhood will help slow down and eventually alleviate the illegal activity in short order (Peak, 2012). You also need to identify all the bureaucrats involved in working at the low income government housing project. Find out with an external audit who makes the decisions in approving applications to move into this government housing unit and why their rules were broken allowing those with criminal records to move into this small 58 apartment housing unit. Once the external audit has found culpability, replace those involved in breaking the rules. Re-evaluate each and every application of those residents who have criminal records and place them in a separate file from the law abiding residents in the units.. (Peak, 2012). WHAT KINDS OF RESPONSES MIGHT BE CONSIDERED? The local law enforcement agency can take one apartment over and have a senior law enforcement officer move into the apartment and take up residence. By having an officer live in the apartment unit would give the residents a sense of stability in their unstable world. Having this form of community policing will get needed intelligence from residents to help fight the crime in this apartment unit. While patrol officers are patrolling the neighborhood they should each make it a point to stop at the convenience store for coffee stops and spend time on foot patrol in the area. Field interviews should be done with the individuals just hanging out. Make it known that law enforcement is in the area to stay. Monthly meetings need to be put together with the bureaucrats at the low income housing agency and law enforcement agency to keep each other informed on what is going on with these apartment units (Peak, 2012). WHAT TYPES OF ASSESSMENT WOULD YOU PERFORM? I would assess the local law enforcement agency with how much help are they giving the low income government housing agency for all their low income  housing units. The bureaucrats need to work together with the local law enforcement agency to eradicate the illegal activity. Once the local law enforcement agency has all the evidence they need to make cases, start the arrest process. When the arrest process takes place, eviction notices needs to go out to those with criminal records at the same time in coordination with the arrests. Once an apartment unit opens up the bureaucracy moves a new resident in with no criminal record and none on their children’s record. Every six months gradually going to once a year external audits need to assess the performance on the low income government housing agency to make sure the rules are being applied to make sure the safety of the residents are a priority (Peak, 2012). Reference Peak, J.K. (2012). _Justice Administration: Police, Courts and Corrections Management_ (7th ed.). Retrieved from The University of Phoenix eBook Collection database.

Epicurus perception of pleasure and justice

Epicurus perception of pleasure and justice Epicurus is one philosopher who believed in living a life full of pleasure. According to him, life without harm therefore a life without pain was the definition of living a just life. Without harm, there was no possibility of pain and therefore pleasure is achieved which constituted justice. Injustice is brought about by pain which in his perspective does not bring pleasure. Consequently, a life that focuses on pleasure is a just one since it constitutes doing what is right to avoid pain.Advertising We will write a custom essay sample on Epicurus’ perception of pleasure and justice specifically for you for only $16.05 $11/page Learn More Epicurus believes that pain is the beginning of injustice to oneself or society. A life filled with pain does not constitute a just life since there is no pleasure when pain is present. In his perception every human being should be in pursuit of pleasure because no one would love to live in pain. While in pursuit of p leasure, justice is achieved since the person would not bring or cause harm either to himself or society. Pain which is brought about by harm is the main source of injustice, pursuing pleasure involved refraining from doing what does not bring pleasure to oneself but ensuring that obtaining utmost personal pleasure would be the true definition of justice. This would involve forming a circle of friends who believed in the same beliefs as you since associating with individuals who had different definitions of true happiness and pleasure would not bring true pleasure as this would mean that you would have to live a life of pleasing others other than yourself therefore not finding pleasure which ultimately results to injustice to self[1]. All efforts exerted by human beings are intended for the pursuit of personal pleasure. Desire for many things was not necessary as this would not cause pleasure since one cannot attain all that he believes he wants to acquire in life. Instead one shoul d be content with what they have and this can be best portrayed by his perception about life and death. He did not think it pleasurable to pursuit the pain that is brought about by thoughts of death since when living death is not present and once you are dead then life is not there. Therefore, there is no meaningful gain in bringing harm to oneself by contemplating the pain that is brought about by death since none exists in the presence of the other and such thoughts only brings pain thus creating a source of personal injustice. According to his understanding, limiting the desires that an individual may have and expelling all forms of fear especially the fear of the gods and death would result to a life full of pleasure and justice. Epicurus also noticed that there are other forms of pleasure that have negative results and the acquisition of such pleasure brings more pain than pleasure once sought thus resulting to injustice of self. According to him, pleasure is achieved through h appiness which is brought about by relating with friends who possess similar virtues to yours and also possessing a peace of mind. Honest living which brings about a peaceful mind and pleasure to oneself as well as bringing justice to self and to others[2].Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Epicurus truly advocated for pleasure which would bring about justice. Avoiding all forms of fear and pain would bring about pleasure thus resulting to justice to self and to society in general. Pursuit of pleasure which was free from any forms of negative consequences was his definition of justice. Bibliography Armstrong, John. Epicurean Justice. Phronesis 42. 3 (1997): 324-334 Footnotes Armstrong, John. Epicurean Justice. Phronesis 42. 3 (1997): 324-334 Armstrong, John. Epicurean Justice. Phronesis 42. 3 (1997): 324-334

classical conditioning essays

classical conditioning essays The classic examples of classical conditioning are Pavlov's dogs. In the 1890's Pavlov, a Russian physiologist, was observing the production of saliva by dogs as they were fed when he noticed that saliva was also produced when the person who fed them appeared. This is not surprising. Every farmer for thousands of years has realized, of course, that animals become excited when they hear the sounds that indicate they are about to be fed. But Pavlov carefully observed and measured one small part of the process. He paired a tone, with feeding his dogs so that the tone occurred several times right before and during the feeding. Soon the dogs salivated to the tone, something like they did to the food. They had learned a new connection: tone with food. How can we use this information? What are common, everyday examples of classical conditioning? TV advertisers pair their product with beautiful scenes or with attractive, sexy, successful women or important people in an effort to get you to like their products more. Studying may be unpleasant for me because it has been paired with frustration or me hating to do it. Much of what we like or dislike is a result of classical conditioning. Now that I have kind of explained what Classical Conditioning is, and gave a few quick examples of it, I will now give you another example, and this time go more in depth. With each example of classical condition, you can break them down into five separate parts that bring you to a conclusion. These five parts include: the conditioned stimuli, the conditioned response, neutral stimuli, the unconditioned stimuli, and the unconditioned response. The example that im going to use and break it down is After experiencing several pairings of lightning followed by loud thunder, a child begins to cover their ears when they see thunder. I will now attempted to break my example down into separate parts beginning with the conditioned stimuli, wh...

CONTRACT LAW Essay Example | Topics and Well Written Essays - 2250 words

CONTRACT LAW - Essay Example According to Sir Frederick Pollock, contract is â€Å"A promise or set of promises which the law will enforce2 In the general conclusion of a contract, we can understand that various elements are essential in the creation of a contract which includes an agreement, consideration, and intention to create legal relations, form, capacity, legality and other such. â€Å"A valid contract requires: (1) an agreement; (2) an intention to create legal relations; and (3) consideration (unless the Contract is made by deed). Whilst each of these three requirements receives separate treatment, they must in reality be looked at together.3 When all these are in existence, we understand that a contract is in operation. â€Å"In addition, a contract consists of various terms, both express and implied. A term may be inserted into the contract to exclude or limit one partys liability (the so-called â€Å"small print†). A term may also be regarded as unfair. A contract may be invalidated by a mistake and where the contract has been induced by misrepresentation the innocent party may have the right to set it aside.† 4 This is an enforceable law the violation of which is considered serious offence and, thereby, requiring penalty and consequences. â€Å"If one party has made a statement to the other about the subject matter of the contract, in some systems he may become liable for breach of contract (non-performance) if what he says turns out to be incorrect.† 5 Therefore the party that violates the contract is normally bound to receive its consequences. â€Å"A non-performance which is not excused may give the aggrieved party the right to claim performance, recovery of money due, or specific performance, to claim damages, to withhold his own performance, to terminate the contract and to reduce his own performance.† 6 In this background let us consider the two cases given for discussion. To consider the first case of contract violation

Marketing Communications Assignment Example | Topics and Well Written Essays - 2750 words

Marketing Communications - Assignment Example The project makes a study of the external environment. The external environment looks favourable, especially because the world has been gradually moving out of the recession. The most favourable situation is the rapid technological advancement across countries. The use of internet has increased drastically over the years and thus has become the most popular medium of communication by most organisations. Also, there have been an increasing number of teenagers using the internet which makes the internet the most effective medium of marketing communication for brand development (Neuez, 2003, p.4). It is also seen that teenagers are the largest consumers of chocolates. The conventional method of marketing communications in the chocolate industry in UK has been the electronic media. However, the chocolate market in UK looks bright. There is also a high demand for fast food in the nation. One of the close competitors in the field is Cadburys. However, the market share of the company has re cently fallen. â€Å"Data from Nielsen, the market research company, showed Cadbury’s chunk of the chocolate market by value slipped 1.7 per cent to 29.8 per cent last month, the first time that it has fallen below 30 per cent all year† (Boyle, 2009). This situation could be used to the company’s advantage. However, there is one drawback that it would be confronting with. It might confront with a dip in the demand for chocolates as majority of the population greatly suffers from obesity. Application of Theories to Practice Scholars and marketing practitioners have been abandoning the approach of marketing mix and increasingly focussing on the process of relationship marketing and marketing communication strategies. Relationship marketing is defined as the process of establishment, development and maintenance of successful relationship exchanges. The activities involved focuses on decreasing exchange uncertainties and creating customer collaborations and commitme nt by gradually developing and adjusting with the mutual norms and routines (Andersen, 2001, p.168). If the customers can be retained over a number of transactions, both the sellers and the buyers may gain profits resulting from the previous transactions. The aim lies in the attempt to maximise profits as much as possible through the increase in the customer’s lifetime spending instead of generating profits from a single transaction. Thus the process of development of buyer and seller relationship is considered to be the numerous phases in which the trustworthiness of buyers and suppliers are put to test and â€Å"mutual norms governing exchange activities are developed† (Andersen, 2001, p.168). Scholars agree that communication is the fundamental aspect in relationship development. Communication is considered to be the quintessence behind the coordination of behaviour in an organisational setting. The entire inter-organisational distribution channel is held together b y the process of communication. Communication is defined as the way in which a message is transferred to others and also giving it an understandable meaning for everyone. The definition primarily focuses on the way in which communication